A number of the UK’s biggest gaming companies have allegedly committed to prevent advertisements through live sports broadcasts.
William Hill, Ladbrokes, Bet365 along with other members of the Remote Gaming Association (RGA) are believed to have voluntarily consented to this”whistle-to-whistle” ban on gambling ads.
The news sent shares in many significant gambling companies tumbling on Thursday, together with 888 and GVC Holdings down 4.6 percent and 4 percent respectively.
It comes following campaigners and public health specialists have voiced concern regarding the proliferation of gaming commercials, especially during soccer games.
The RGA stated nothing had been finalised and several choices for possible improvements to the industry’s marketing code were considered.